Vishaan.Get in touch
Seattle, WA · Available for marketing roles

Vishaan
Jethra.

I'm a marketing and content strategist who's worked on both sides of the camera, developing strategy behind the scenes and leading content production. I grow brand accounts into six-figure-view campaigns through content that connects, converts, and gets people to stop scrolling. From producing events and leading creative direction to writing high-performing copy and developing content strategies, I turn ideas into campaigns that drive real engagement and impact.

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Vishaan Jethra
About

Creator instincts,
operator discipline.

I build campaigns, run accounts, and produce events. I know what a hook needs, what a spreadsheet needs, and what an 11 p.m. vendor call needs.

0M+
PEAK MONTHLY VIEWS
0+
brands worked with
0×
ROAS at Tramona
0K
followers grown for Kanishka
+0%
sign-up lift at Shayr
Selected work

Case studies

Six deep dives. Restaurants, apps, live events, and a personal audience, all worked end to end. Click any card for the full story.

2.5×
ROAS · 150K impressions

Tramona

Marketing coordinator

Marketing for a travel-tech Airbnb alternative. Market research, city picks, and campaigns aimed at college students, bachelorette groups, and weekend-getaway travelers.

Case study
5M+
combined views

Kanishka Cuisine

Freelance social media manager

Took a North Indian restaurant's Instagram from a quiet page to a reservation engine. Weekly reels, food styling, captions, and a rebuilt Wix site.

Case study
500K+
views · 26% engagement

OHH! Macarons

Social media consultant

Ongoing social and campaign partner. I help launch their seasonal drinks and new menus, dream up story-driven campaigns like Punch Monkey, and push them out through the influencer pipeline I've built.

Case study
+40%
app sign-ups

Shayr

Marketing associate

Owned IG, TikTok, and LinkedIn content plus creator partnerships for a Seattle personal-finance app trying to make money stuff feel actually approachable.

Case study
5
markets · every event

Dhamaal

Founder & executive producer

End-to-end production for South Asian concerts and parties across the U.S. and Canada. Venues, vendors, travel, ticketing, promo, and every second of the show on the ground.

Case study
10M+
monthly views at peak

Personal platform

Content creator

Built a personal TikTok and Instagram audience from scratch, which means I've lived the creator side of a brand deal, not just briefed one.

Case study
Content in motion

A glimpse of
what I make.

Short form that stops the scroll. These two reels show the range: personal content that hit millions, and restaurant work that turned into reservations.

Résumé

The full run

The quick scan. Case studies above go deeper on the ones with the receipts.

  • Dec 2025 — Present
    Social Media Consultant
    OHH! Macarons · Bothell, WA
  • Jun 2024 — Present
    Freelance Social Media Manager
    Kanishka Cuisine · Redmond, WA
  • Jun 2024 — Present
    Marketing Associate
    Shayr · Seattle, WA
  • 2021 — Present
    Founder & Executive Producer
    Dhamaal · U.S. & Canada
  • Feb 2024 — Jun 2024
    Marketing Coordinator
    Tramona · Seattle, WA
  • Sep 2022 — Jun 2024
    President, South Asian Student Association
    University of Washington
Toolkit

Content, campaigns,
execution.

Content & creator

  • Short-form video (Reels/TikTok)
  • Hooks, captions, creative direction
  • Creator outreach & partnerships
  • Affiliate & commission tracking

Campaigns & analytics

  • Paid + organic campaign execution
  • CTR, CVR, AOV, ROAS reporting
  • Google Analytics, Meta Business Suite
  • Content calendars & performance review

Program & event management

  • Project trackers & milestone timelines
  • End-to-end event production
  • Vendor, venue & logistics management
  • Budget tracking & post-event analysis

Tools

  • Asana, Notion, Airtable
  • Microsoft 365 (Excel, Teams, SharePoint)
  • Cvent & RainFocus exposure
  • Canva, Adobe Creative Suite, CapCut
Contact

Let's talk
marketing.

I'm open to marketing, social, and influencer marketing roles. Happy to walk through any of the work above in as much detail as you want.