Personal platform
“One of the first South Asian creators to take American trends and give them a South Asian twist. That remix is what made the account blow up, and it taught me how to read a trend before it peaks.”
Built a personal TikTok and Instagram audience from scratch, which means I've lived the creator side of a brand deal, not just briefed one.
On Instagram
South Asian twist on American trends. That's the growth engine.
- Reels first
- Brand collabs
- Self-shot, self-edited
Reels
A few of mine. Shot, written, and edited start to finish. Tap one for sound.
Role
Creator. Hook writing, filming, editing, posting, and negotiating my own brand deals. I test every angle myself before I recommend it to a client.
Stack
- TikTok
- CapCut
Highlights
- 01
Remix American trends with a South Asian angle before they peak, which is how the account grew fast
- 02
Use trail reels to test new angles and reach new followers without risking the main content rhythm
- 03
Negotiate my own brand deals, rates and usage included, so I know what creators actually care about in a brief
- 04
Fluent in what briefs get made and what quietly gets shelved
- 05
Post across TikTok and Instagram with a reels-first strategy that prioritizes retention over vanity views