OHH! Macarons
“Built a campaign around a viral baby monkey and a stuffed orangutan. It sold out, gave back, and made the internet cry.”
Ongoing social and campaign partner. I help launch their seasonal drinks and new menus, dream up story-driven campaigns like Punch Monkey, and push them out through the influencer pipeline I've built.
Role
Ongoing partner on their social presence. Seasonal drink and menu launches, campaign concepting from the emotional angle out, and pushing every new drop through my influencer pipeline.
Stack
- TikTok
- CapCut
- Local creator network
Highlights
- 01
Concepted Punch Monkey and built the whole campaign out of one viral story (the full version is below)
- 02
Sent a portion of every sale to a local animal sanctuary, which gave the launch a reason to be shared
- 03
Ran the raffle and gift-card drawing that turned the drop into a follower spike
- 04
1 in 4 customers came from our social media
- 05
Coordinate influencer bookings and creative around each launch date so the drop and the coverage hit together
- 06
Keep the shop's seasonal drops and new menu launches humming through my influencer pipeline
Events
Punch Monkey Campaign
- 1M+ views
- Character macaron launch
Built around Punch, the baby macaque from Ichikawa City Zoo who went viral clutching a stuffed orangutan surrogate. We turned that story into a monkey-shaped macaron holding a tiny plush, gave back to a local sanctuary, and ran a raffle for a replica of the (sold-out) plush plus an online drawing for a shop gift card.