OHH! Macarons
Ongoing social and campaign partner. I help launch their seasonal drinks and new menus, dream up story-driven campaigns like Punch Monkey, and push them out through the influencer pipeline I've built.
Role
Ongoing partner on their social presence. Seasonal drink and menu launches, campaign concepting from the emotional angle out, and pushing every new drop through my influencer pipeline.
Stack
- TikTok
- CapCut
- Local creator network
Highlights
- 01
Concepted Punch Monkey, a campaign built around Punch, the baby Japanese macaque from Ichikawa City Zoo who went viral clutching a stuffed orangutan after being hand-raised by keepers
- 02
Turned that story into a monkey-shaped macaron holding a tiny plush, with a portion of every sale going back to a local animal sanctuary
- 03
Ran a raffle for a replica of the (sold-out-everywhere) plush plus an online drawing for a shop gift card to drive follows and shares
- 04
Keep the shop's seasonal drops and new menu launches humming through my influencer pipeline
Events
Punch Monkey Campaign
- 1M+ views
- Character macaron launch
Built around Punch, the baby macaque from Ichikawa City Zoo who went viral clutching a stuffed orangutan surrogate. We turned that story into a monkey-shaped macaron holding a tiny plush, gave back to a local sanctuary, and ran a raffle for a replica of the (sold-out) plush plus an online drawing for a shop gift card.
