Tramona
Ran a 6-person marketing team for a travel-tech Airbnb alternative. We did the market research, picked the cities, and built campaigns aimed at college students, bachelorette groups, and weekend-getaway travelers.
Role
Ran a team of 6, split into little pods of 2 to 3 people so research and content could move in parallel. We only targeted the cities our audience was actually booking.
Stack
- Meta Ads
- Google Analytics
- Notion
- Asana
Highlights
- 01
Ran a team of 6, split into 2 to 3 person pods so research and content shipped in parallel
- 02
Mapped the top cities college students, bachelorette parties, and weekend travelers were actually booking, then attacked them one by one
- 03
Positioned Tramona against Airbnb head on. No hidden fees, and we negotiate with the host on the guest's behalf for a better price
- 04
Landed 150K impressions and 2.5× ROAS across paid and organic