Dhamaal
“Five markets, dozens of shows, one phone that never stops ringing. Concerts and parties that sell out before the last week of push.”
End-to-end production for South Asian concerts and parties across the U.S. and Canada. Venues, vendors, travel, ticketing, promo, and every second of the show on the ground.
Role
Founder and executive producer running end-to-end event program management across 5 markets. I own the timelines, the trackers, and every deliverable on deadline. I'm also the one on the phone with the venue at 2am and on the floor when doors open.
Stack
- Asana
- Notion
- Microsoft 365
- Venues & vendors
- On-site ops
- Paid social
Highlights
- 01
Full stack from artist bookings to promo to ticketing to day-of run of show
- 02
Build the production timeline for every show with clear milestones, then hold the whole calendar to it
- 03
Coordinate laterally across venues, vendors, artist teams, security, and promo so nothing falls between groups
- 04
Run a post-event review on ticketing, spend, and attendance, and carry what I learn into the next market
- 05
Built the promo pipeline that reliably sells out rooms before the last week of push
- 06
Handle artist travel, hospitality, and security so the night runs whether or not anything goes sideways
Events
Raf Concert
- 800 in attendance
- Sold out in 2 weeks
G Sidhu × Fateh Doe
- Sold-out night
- Two-headliner bill
One of those nights you don't forget. @gsidhuonline and @fatehdoe in NYC, absolutely electric room, front to back.
Gangstas Paradise 2025 · NYC Takeover
- Tour stop
- Full-venue takeover
Gangstas Paradise 2025 · Seattle Takeover
- Tour stop
- Dhamaal-branded stage
Gangstas Paradise 2025 · DC Takeover
- Tour stop
- Bella Events collab
Bhalwaan × Inderpal Moga × Chani Nattan
- 3-artist night
- Toronto
@bhalwaan_ with @inderpal_moga and @chaninattan at 44 in Toronto. Three-artist night, one very sweaty room.
Show posters I designed
