Shayr
“Made personal finance feel less like homework and more like a text from a friend who happens to be good with money.”
Owned IG, TikTok, and LinkedIn content plus creator partnerships for a Seattle personal-finance app trying to make money stuff feel actually approachable.
Role
Marketing associate on a lean team. I owned content strategy and execution across Instagram, TikTok, and LinkedIn, ran the creator partnership pipeline end to end, and reported weekly on content performance and sign-up attribution.
Stack
- TikTok
- Notion
- Google Sheets
Highlights
- 01
Rewrote how the app talks about money so it reads like a friend, not a bank
- 02
Built a creator outreach and affiliate tracking system from scratch so every partner, rate, and post had a clear owner and deadline
- 03
Ran weekly performance readouts that tied top posts back to sign-up lift and helped the team decide what to double down on
- 04
Kept a rolling content calendar humming across three platforms without missing a beat
- 05
Tested hooks and formats constantly, then cut what didn't move the needle so the small budget went further